II and III are equivalent to the given statement. Applying A→B≡¬A∨B to (¬p)→(¬q) gives p∨¬q, which is exactly III after exchanging the order of the disjunction.
The contrapositive of (¬p)→(¬q) is q→p, giving II. Statements I and IV instead express p→q, which is generally different. For example p=false, q=true distinguishes the two directions.