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You now understand the individual components of global traffic distribution: GSLB for intelligent DNS-based routing, Anycast for network-layer proximity routing, GeoDNS for location-based differentiation, and the mechanics of DNS resolution. But in production, these components don't operate in isolation—they're orchestrated together through traffic management policies that encode your business requirements into routing decisions.
Traffic management policies are the glue that binds infrastructure capabilities to business objectives. They determine: how traffic flows under normal conditions; what happens when components fail; how to balance competing concerns like cost and performance; and how to enforce compliance while maximizing user experience.
This page explores the art of designing comprehensive traffic management strategies—the capstone skill that separates system designers who understand individual components from those who can architect cohesive global platforms.
By the end of this page, you will have mastered: multi-dimensional traffic policy design balancing performance, availability, cost, and compliance; policy chaining and priority ordering for complex routing logic; failover hierarchies and degradation strategies; traffic splitting for canary deployments and migrations; capacity-aware routing and cost optimization; observability requirements for policy validation; and real-world policy architectures from major internet services.
Effective traffic management must balance multiple, often competing, objectives. Understanding these dimensions and their tradeoffs is essential for policy design.
Dimension 1: Performance (Latency/Throughput)
Minimizing user-perceived latency and maximizing throughput are primary goals. Performance-focused policies emphasize routing to the lowest-latency endpoint, often using latency-based GSLB and Anycast.
Dimension 2: Availability (Resilience)
Maintaining service availability during failures requires routing around unhealthy endpoints, failover hierarchies, and graceful degradation. Availability-focused policies prioritize redundancy and rapid failover.
Dimension 3: Cost (Infrastructure Efficiency)
Cloud and infrastructure costs can be significant. Cost-aware policies consider cross-region data transfer charges, compute pricing differences, and committed capacity utilization.
Dimension 4: Compliance (Regulatory/Contractual)
Data residency laws, contractual SLAs, and content licensing requirements impose constraints that override other considerations. Compliance must be treated as a hard constraint, not a soft preference.
| Dimension | Primary Goal | Common Tradeoffs | Example Policy Decision |
|---|---|---|---|
| Performance | Minimize latency | Higher costs (multi-region); complexity | Route to closest healthy DC even if more expensive |
| Availability | Maximize uptime | Higher costs (redundancy); complexity | Maintain idle DR capacity for instant failover |
| Cost | Minimize spend | Potentially higher latency; lower redundancy | Route to cheapest region when latency difference is <50ms |
| Compliance | Meet legal requirements | May conflict with all other dimensions | EU users must route to EU even if US is faster/cheaper |
Dimension Priority Framework:
In practice, dimensions have different priorities based on business context:
Safety-Critical Systems (healthcare, aviation, finance):
Compliance > Availability > Performance > Cost
Consumer Applications (streaming, social media):
Availability > Performance > Cost > Compliance
Cost-Sensitive Startups:
Cost > Performance > Availability > Compliance
Enterprise SaaS:
Compliance > Availability > Performance > Cost
Defining these priorities explicitly helps resolve conflicts during policy design.
Before designing traffic policies, work with stakeholders to explicitly document dimension priorities. When a conflict arises (e.g., the fastest route is non-compliant), the priority stack provides a clear decision framework. Revisit priorities annually or when business context changes.
Complex routing requirements are rarely satisfied by a single policy type. Policy chaining combines multiple policies evaluated in sequence, with each policy filtering or modifying the candidate set.
The Evaluation Pipeline:
A well-designed policy chain processes routing decisions through sequential stages:
Designing Policy Chains:
Each stage in the pipeline performs a specific function:
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# Comprehensive Traffic Policy Chain Configurationtraffic_policy: name: "production-api-routing" hostname: "api.example.com" # Policy evaluation order (top to bottom) chain: # Stage 1: Health Filter (hard requirement) - type: "health_filter" config: health_check_id: "api-health-comprehensive" require_healthy: true unhealthy_action: "remove_from_pool" # Stage 2: Compliance Filter (hard requirement) - type: "compliance_filter" config: rules: - user_region: "EU" allowed_endpoints: ["frankfurt-dc", "dublin-dc", "amsterdam-dc"] fallback: "service_unavailable" # Don't route EU to non-EU - user_region: "CN" allowed_endpoints: ["beijing-dc", "shanghai-dc"] fallback: "service_unavailable" # China data must stay in China # Stage 3: Geographic Affinity (soft preference) - type: "geo_affinity" config: prefer_same_region: true max_latency_penalty_for_affinity: 50 # Accept 50ms extra for same region # Stage 4: Latency Optimization (soft preference) - type: "latency_routing" config: measurement_source: "real_user_monitoring" fallback_source: "probe_measurements" max_latency_difference: 20 # Consider endpoints within 20ms equivalent # Stage 5: Capacity Weighting (distribution) - type: "weighted_distribution" config: weights: frankfurt-dc: 100 # Full capacity dublin-dc: 75 # 75% capacity virginia-dc: 150 # 150% base capacity (larger DC) singapore-dc: 80 # 80% capacity tokyo-dc: 60 # 60% capacity # Stage 6: Selection - type: "selection" config: method: "weighted_random" # Or "consistent_hash" for session affinity return_count: 2 # Return 2 IPs for client-side failover # Fallback if entire chain produces no candidates fallback: action: "return_global_fallback" endpoint: "virginia-dc" # US-East as last resortEach filtering stage can potentially remove all candidates. Ensure your policy chain handles empty candidate sets gracefully—either by falling back to a global endpoint, returning a service unavailable response, or executing a secondary policy chain. Never return empty DNS responses.
Production systems must handle failures gracefully. Failover hierarchies define how traffic should reroute when primary endpoints fail, while graceful degradation strategies manage partial failures.
Failover Hierarchy Design:
A robust failover hierarchy has multiple levels, each providing a less-optimal but still-acceptable alternative:
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# Multi-Level Failover Hierarchyfailover_config: hostname: "app.example.com" # Primary: In-region, same cloud primary: selection: "latency_based" candidates: - endpoint: "us-east-1a.aws.example.internal" provider: "aws" region: "us-east-1" - endpoint: "us-east-1b.aws.example.internal" provider: "aws" region: "us-east-1" health_threshold: 1 # At least 1 healthy to use this tier # Secondary: Same region, different AZ/cloud secondary: activation: "primary_unhealthy" selection: "round_robin" candidates: - endpoint: "us-east-2a.aws.example.internal" provider: "aws" region: "us-east-2" - endpoint: "us-east.gcp.example.internal" provider: "gcp" region: "us-east4" health_threshold: 1 notification: "alert" # Alert when secondary activated # Tertiary: Different region, same continent tertiary: activation: "secondary_unhealthy" selection: "geo_proximity" candidates: - endpoint: "us-west-2.aws.example.internal" provider: "aws" region: "us-west-2" notification: "page" # Page on-call when tertiary activated # Quaternary: Global fallback quaternary: activation: "tertiary_unhealthy" candidates: - endpoint: "eu-west-1.aws.example.internal" provider: "aws" region: "eu-west-1" notification: "critical" # Critical incident when global fallback degraded_mode: rate_limit: 0.5 # 50% rate limit in degraded mode cached_responses: true # Serve stale cache if available # Ultimate fallback: Static error page static_fallback: activation: "all_unhealthy" response: "status_page" # Return link to status page notification: "all_hands"Graceful Degradation Strategies:
Not all failures are binary. Graceful degradation handles partial failures where some capacity remains available:
| Strategy | Trigger | Action | User Impact |
|---|---|---|---|
| Capacity Reduction | DC at 80%+ capacity | Reduce traffic weight to that DC | Slight latency increase as traffic shifts |
| Feature Degradation | Dependent service failing | Disable non-critical features | Reduced functionality, core works |
| Rate Limiting | Approaching capacity | Shed excess traffic with 429s | Some requests rejected, prevents collapse |
| Stale Cache Serving | Origin unhealthy | Serve cached responses | Potentially stale data, but available |
| Static Fallback | Total failure | Serve static 'try again later' page | Complete outage, but graceful messaging |
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# Progressive Degradation Policydegradation_policy: # Level 0: Normal operation normal: capacity_threshold: 70 # Below 70% utilization behavior: "full_features" # Level 1: Light degradation light_degradation: trigger: - condition: "capacity > 70%" - condition: "error_rate > 1%" behavior: - disable: "recommendation_engine" # Disable ML features - disable: "video_transcoding" # Disable heavy processing - cache_ttl: "increase_2x" # Longer cache TTL notification: "slack_channel" # Level 2: Moderate degradation moderate_degradation: trigger: - condition: "capacity > 85%" - condition: "error_rate > 5%" - condition: "failover_tier >= secondary" behavior: - rate_limit: 0.8 # 80% of normal traffic - disable: "search" # Disable search - serve_stale: true # Serve stale cache notification: "pagerduty_low" # Level 3: Heavy degradation heavy_degradation: trigger: - condition: "capacity > 95%" - condition: "error_rate > 10%" - condition: "failover_tier >= tertiary" behavior: - rate_limit: 0.5 # 50% of normal traffic - read_only_mode: true # No writes - minimal_features: true # Core functionality only notification: "pagerduty_high" # Level 4: Survival mode survival_mode: trigger: - condition: "all_primary_dc_unhealthy" - condition: "error_rate > 25%" behavior: - static_response: true # Static responses only - message: "Service is experiencing issues. Please try again later." notification: "incident_commander"Graceful degradation only works if it's been tested. Regularly exercise degradation modes in production (controlled chaos engineering) or staging to verify behavior. An untested degradation path is an unreliable degradation path.
Traffic splitting divides traffic between multiple backends for testing, gradual migrations, and controlled rollouts. This is a critical capability for reducing risk when deploying changes.
Common Traffic Splitting Use Cases:
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# Traffic Splitting Configuration Examples # 1. Canary Deploymentcanary_deployment: name: "api-v2-canary" hostname: "api.example.com" split: - weight: 99 backend: "api-v1.internal" name: "stable" - weight: 1 backend: "api-v2.internal" name: "canary" canary_config: error_threshold: 1.0 # Abort if error rate > 1% latency_threshold_p99: 500 # Abort if p99 > 500ms auto_promotion: enabled: true wait_time: 30m success_criteria: error_rate: "<= baseline * 1.1" # Within 10% of baseline latency_p99: "<= baseline * 1.2" # Within 20% of baseline auto_rollback: enabled: true trigger: - error_rate: "> 2%" - latency_p99: "> 1000ms" # 2. Blue-Green Deploymentblue_green: name: "blue-green-switch" hostname: "app.example.com" environments: blue: backend: "app-blue.internal" status: "live" # Currently receiving traffic green: backend: "app-green.internal" status: "standby" # Ready but not receiving traffic switch: type: "instant" # 0% -> 100% immediately pre_check: - smoke_test: "https://app-green.internal/health" - synthetic_transaction: "checkout_flow" post_switch: - monitor_duration: 5m - auto_rollback_on_error_spike: true # 3. Infrastructure Migrationmigration: name: "cloud-migration-q4" hostname: "services.example.com" split: - weight: 70 backend: "onprem-lb.internal" name: "on-premise" - weight: 30 backend: "aws-nlb.internal" name: "aws-cloud" schedule: - week: 1 weights: {onprem: 90, cloud: 10} - week: 2 weights: {onprem: 70, cloud: 30} - week: 3 weights: {onprem: 50, cloud: 50} - week: 4 weights: {onprem: 20, cloud: 80} - week: 5 weights: {onprem: 0, cloud: 100} validation: compare_metrics: true metrics: - error_rate - latency_p50 - latency_p99 - throughputSticky vs. Random Traffic Splitting:
Traffic splitting can be sticky (consistent per-user) or random (per-request):
Sticky Splitting (Consistent Hashing):
Random Splitting (Weighted Random):
If measuring conversion rates, engagement, or other user-level metrics, you must use sticky splitting. A user who sees variant A on first visit and variant B on second visit corrupts both cohorts' data. Ensure your traffic management supports consistent hashing when A/B testing.
Cloud infrastructure costs can be substantial, and routing decisions directly impact cloud bills. Cost-aware traffic management incorporates cost factors into routing policies, optimizing spend without unacceptable user experience degradation.
Cost Factors in Traffic Routing:
| Cost Factor | Description | Routing Impact | Typical Magnitude |
|---|---|---|---|
| Data Transfer (Egress) | Charges for data leaving cloud regions | Cross-region routing increases egress costs | $0.02-0.12 per GB |
| Compute Pricing | Different regions have different compute costs | US-East often cheapest; Europe/APAC higher | 10-30% variance |
| Reserved/Committed Use | Pre-purchased capacity at discount | Underutilized commitments are waste | 30-70% discount vs on-demand |
| Spot/Preemptible | Cheap but interruptible capacity | Can absorb non-critical traffic cheaply | 60-90% discount |
| Inter-Region Transfer | Traffic between provider regions | Multi-region architectures incur transfer costs | $0.01-0.02 per GB |
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# Cost-Aware Traffic Routing Configurationcost_optimization: hostname: "batch.example.com" # Batch processing, latency-tolerant strategy: "cost_first_with_latency_cap" datacenters: # US-East: Cheapest compute, most committed capacity - name: "us-east-1" cost_score: 10 # Lowest cost (lower is better) committed_capacity: 1000 # Reserved instances spot_capacity: 500 # Spot capacity available # EU-West: Higher cost, some commitments - name: "eu-west-1" cost_score: 25 committed_capacity: 400 spot_capacity: 200 # APAC: Highest cost, minimal commitments - name: "ap-northeast-1" cost_score: 35 committed_capacity: 100 spot_capacity: 100 routing_rules: # Prefer using committed capacity first (already paid for) - priority: 1 condition: "committed_capacity_available" action: "route_to_committed" # Then use spot capacity for cost savings - priority: 2 condition: "spot_capacity_available && latency < 500ms" action: "route_to_spot" prefer_cost_score: true # Lowest cost region # Fall back to on-demand, still prefer lowest cost - priority: 3 condition: "any_capacity_available" action: "route_to_cheapest_region" latency_cap: 300 # Don't exceed 300ms even for cost savings constraints: max_latency: 500 # Never sacrifice latency beyond 500ms min_availability: 99.9 # Availability requirements still apply monitoring: track_cost_per_request: true alert_on_cost_spike: threshold: "20% above baseline" # Example: Hybrid Latency-Cost Optimizationhybrid_optimization: hostname: "api.example.com" # Latency-sensitive API strategy: "latency_with_cost_tiebreaker" rules: # For endpoints with equivalent latency (<20ms difference), prefer cheaper - latency_equivalence_threshold: 20 # ms tiebreaker: "cost_score" # But never route to a region >100ms slower for cost savings - max_latency_penalty_for_cost: 100 example_decision: # User in Chicago, options: # - us-east-1: 25ms latency, cost_score 10 # - us-west-2: 40ms latency, cost_score 15 # Decision: us-east-1 (15ms difference > 20ms threshold, so latency wins) # User in Denver, options: # - us-east-1: 45ms latency, cost_score 10 # - us-west-2: 35ms latency, cost_score 15 # Decision: us-west-2 (us-west is faster, latency wins)Committed Capacity Optimization:
If you've purchased reserved instances or committed use discounts, traffic policies should maximize their utilization:
Multi-Cloud Cost Arbitrage:
With infrastructure across multiple clouds, route traffic to the currently cheapest provider for workloads that can tolerate provider switching. This requires abstracting your infrastructure sufficiently that workloads are truly portable.
Frame cost optimization positively. Rather than 'degrading experience to save money,' frame it as 'intelligently routing to well-provisioned infrastructure while avoiding wasteful over-provisioning.' When done well, cost optimization improves efficiency without negative user impact.
Traffic policies are only as good as your ability to verify they're working correctly. Observability—the ability to understand system behavior from external outputs—is essential for validating that policies behave as designed.
Key Observability Dimensions:
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# Traffic Policy Observability Configurationobservability: # Metrics to track metrics: - name: "traffic_distribution" dimensions: ["endpoint", "region", "policy_tier"] aggregations: ["count", "rate", "percentage"] - name: "routing_latency_by_path" dimensions: ["user_region", "endpoint", "policy_tier"] aggregations: ["p50", "p95", "p99", "max"] - name: "policy_decisions" dimensions: ["policy_stage", "decision_type", "endpoint"] aggregations: ["count"] - name: "failover_events" dimensions: ["from_endpoint", "to_endpoint", "trigger"] aggregations: ["count", "duration_avg"] - name: "health_check_results" dimensions: ["endpoint", "check_type", "result"] aggregations: ["count", "success_rate"] # Structured logging for policy decisions logging: enabled: true sample_rate: 0.1 # Log 10% of decisions (sample for volume) full_log_on: - condition: "error" - condition: "failover" - condition: "compliance_block" fields: - request_id - user_region - user_asn - policy_chain_result - selected_endpoint - decision_reason - latency_to_endpoint # Dashboards dashboards: - name: "Traffic Overview" panels: - traffic_by_region_heatmap - endpoint_health_status - latency_percentiles - failover_timeline - name: "Policy Validation" panels: - policy_hit_rates - compliance_routing_accuracy - latency_by_policy_decision - weight_accuracy # Actual vs configured weights # Alerts alerts: - name: "unexpected_routing" condition: "eu_traffic_to_non_eu_endpoint > 0" severity: "critical" - name: "weight_deviation" condition: "abs(actual_weight - configured_weight) > 10%" severity: "warning" - name: "failover_frequency" condition: "failover_count > 5 in 10m" severity: "warning" - name: "global_failover" condition: "policy_tier == quaternary" severity: "critical"Synthetic Testing:
Don't wait for real users to validate policies. Deploy synthetic probes that simulate requests from various global locations and verify routing correctness:
Comprehensive observability is what enables you to confidently make policy changes. Without visibility into policy behavior, every change is a gamble. Invest in observability tooling proportional to the complexity of your traffic policies.
Let's examine how major internet services combine the concepts we've covered into comprehensive traffic management architectures.
Architecture 1: Global Streaming Service (Netflix-style)
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# Global Streaming Service Traffic Architecturestreaming_platform: # Layer 1: DNS (GSLB) dns_layer: provider: "route53" type: "latency_based_with_geo_override" geo_overrides: # Content licensing restrictions - countries: ["cn"] action: "block" # Not licensed in China - countries: ["ru"] endpoint: "ru-licensing-dc" # Special Russian catalog latency_based: - region: "us-east-1" weight: 40 - region: "eu-west-1" weight: 30 - region: "ap-northeast-1" weight: 30 # Layer 2: Edge (Anycast CDN) edge_layer: type: "anycast" providers: ["own_cdn", "cloudflare", "akamai"] routing: - path_prefix: "/content/" cache: true origin: "origin_shield" - path_prefix: "/api/" cache: false origin: "api_gslb" # Layer 3: Origin Shield origin_shield: purpose: "reduce_origin_load" locations: ["us-east", "eu-west", "ap-northeast"] cache_hierarchy: "tiered" # Layer 4: Origin origin_layer: type: "regional_clusters" clusters: - region: "us-east" capacity: "100k_rps" - region: "eu-west" capacity: "60k_rps" - region: "ap-northeast" capacity: "40k_rps"Architecture 2: Global SaaS Platform (Enterprise)
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# Enterprise SaaS Traffic Architectureenterprise_saas: # Tenant-aware routing routing_model: "tenant_first" tenant_routing: # Enterprise customers with data residency requirements enterprise_tenants: - tenant: "deutsche-bank" restriction: "eu-only" primary_dc: "frankfurt" failover_dc: "dublin" cross_region_failover: false # Never leave EU - tenant: "toyota" restriction: "japan-preferred" primary_dc: "tokyo" failover_dc: "singapore" # APAC fallback OK # Standard tenants - optimal performance routing standard_tenants: routing: "latency_based" fallback: "geo_based" # Policy chain policy_chain: 1_tenant_lookup: - identify_tenant_from_hostname # acme.app.example.com - load_tenant_config 2_compliance_check: - if: "tenant.restriction" apply: "restriction_filter" 3_health_filter: - remove_unhealthy_endpoints 4_selection: - enterprise: "use_tenant_primary_with_failover" - standard: "latency_based_selection" # Enterprise SLA monitoring sla_monitoring: by_tenant: true metrics: ["availability", "latency_p99", "error_rate"] alerting: - enterprise_sla_breach: "immediate_page" - standard_sla_breach: "ticket"Architecture 3: E-Commerce Platform (Peak Traffic Handling)
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# E-Commerce Traffic Architecture (Black Friday Ready)ecommerce_platform: # Normal operations normal_mode: routing: "geo_based_with_latency_tiebreaker" capacity_headroom: 200% # Always 2x base capacity # Peak event mode (Black Friday) peak_mode: trigger: "scheduled OR auto_detected_traffic_spike" changes: - autoscaling: "aggressive" scale_up_threshold: 50% # Scale at 50% vs normal 70% - routing: "capacity_aware" shift_overflow: true # Shift traffic away from hot regions - degradation_thresholds: disable_search: 80% # Disable search earlier disable_recommendations: 70% rate_limit_threshold: 85% - static_asset_routing: force_cdn: true # Never hit origin for static cache_everything: true # Emergency mode (outage protection) emergency_mode: trigger: "manual OR error_rate > 10%" immediate_actions: - traffic_shift: "away_from_problem_region" - rate_limit: 50% - serve_cached_catalog: true # Stale is better than down - disable_checkout_if_needed: false # Protect revenue # Post-peak analysis post_event: capture_metrics: true generate_report: - peak_traffic_handled - degradation_events - failover_events - revenue_impactThese architectures weren't built in a day. They evolved from simpler single-region deployments. Start with straightforward policies and add complexity as requirements demand. Over-engineering traffic management before you need it creates operational burden without benefit.
Traffic management policies are the strategic layer that transforms infrastructure capabilities into business value. They encode your priorities and requirements into automated routing decisions that operate at global scale. Let's consolidate the key concepts:
Module Complete:
You've now completed the module on Global Load Balancing & Anycast. You understand how GSLB distributes traffic across worldwide infrastructure, how DNS-based load balancing leverages resolution mechanics, how Anycast enables network-layer proximity routing, how GeoDNS provides geographic targeting, and how traffic management policies orchestrate these components into cohesive architectures.
These capabilities are foundational to building internet-scale services that deliver excellent user experiences worldwide while meeting performance, availability, cost, and compliance requirements.
Congratulations! You've mastered global traffic distribution—from GSLB fundamentals through Anycast, GeoDNS, and comprehensive traffic management policies. You're now equipped to architect globally distributed systems that balance performance, resilience, cost, and compliance at internet scale.